Is there a set limit to a trader’s profit when doing his/her business? What is the Islamic ruling on this?

Question

The trader’s earnings are not restricted to a specific amount according to Shariah, but it is not permissible for a Muslim to cheat those who buy from him or to sell for anything other than the known market value. It is prescribed for the Muslim not to go to extremes in seeking profits but rather to be easy going when he/she buys and when  he/she sells.